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May
21

CEO must acquire 4 Essential Qualities

CEO must acquire 4  Essential Qualities

Guidlines for Chief Executive Officers (CEO) series – 71

(Guiding Lessons for CEOs based on Shukra Niti)

(Refreshing notes for Chief Executive Officers (CEOs) based on Shukra Niti)

By: Bhishma Kukreti (Sales and Marketing Consultant)

पराक्रमो बलं बुद्धि: शौर्यमते वरा गुणाः   I

एभिर्हीनोन्यगुणयुग्महीभुक सधनोअपि च II 176II

महीं स्वल्पां नैव भुंक्ते  दूतं राज्याद्विनश्यति

महाधनाच्च नृपतेर्विभात्यल्पोअपि पार्थिव:    II 177 II

अव्याहृताज्ञस्तेजस्वी एभिरेव गुण: भवेत् I

राज्ञ: साधारणास्त्वन्ये न शक्ता भूप्रसाधने II 178II (Shukra Niti Rajkrityadhikar Nirupan, 1761-178)

Translation –

Industriousness (efforts); strength, intellect, brevity are the best qualities of a person. The King without those qualities or having opposite qualities does not get a small land. If that person who does not have those properties becomes King that king will not survive and diminish. It means that Best quality person is the Best king even of small land. That King is famous, people follow him. Without those properties or opposite properties that king cannot raise the people and cannot rule.

(Shukra Niti Rajkrityadhikar Nirupan, 1761-178)

The CEO must acquire following qualities if does not present –

1-Industriousness: (working energetically and devotedly, because Industriousness has following benefits –

Achieve gaols and face adversity smoothly

Increases enjoyment by increasing creativity

Improves skill and resourcefulness

Persistent is the key of success in life

2- Strength means strong enough physically and mentally that means the CEO must be first bodily healthy for being mentally healthy.

3-Bravest or Courageousness –both the characteristic means the person can take adversity smoothly and can take tough critical decision on that time and other normal time too.

4-Intelligence or logical thinking – by Logical thinking, the CEO can take unbiased decision and can examine the matter without prejudice,

References

1-Shukra Niti, Manoj Pocket Books Delhi, page 40

Copyright@ Bhishma Kukreti, 2020

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