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Sep
14

CEO must understand the Means of hand to hand fight

CEO must understand the Means of hand to hand fight

Different Marketing Strategies for fighting with Competitors

Strategies for Executive for marketing warfare

Guidelines for Chief Officers (CEO) series – 373

Bhishma Kukreti (Marketing Strategist)

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मृतस्य तस्य न स्वर्गो यशो नेहापि विद्यते I

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कृत निपीडनं गेयं तन्मुक्तिस्तु प्रतिक्रिया II

That who died in one to one fight neither gets heaven nor gets praise in this earth. The hand to hand fight should be fought till last breath. Because, there must be fight till the pride of enemy is zeroed. .  Attack by hands, defend the hand attack, attacking various means by hand, attack by hand with speed, continuous attack on enemy, kill or injure the enemy, injuring or killing the enemy by taking benefit of carelessness of enemy, all the cited fighting is called Nipeedan  (offence or attack) and defence is called Pratikriya (  defence or reaction). All these hand to hand fight are part of art.

(Shukraneeti, Chapter 7 Vidya VA Kala Nirupan- 56 -58  )

Physically, CEO does not need to fight hand to hand with the competitors. However, there are many instances where the strategies of hand to hand fight are used in dealing with the competitors (organizations or individually) . All marketing fights are equal to the war /battle or fight in action especially, in creating marketing strategies.

Shukraniti, Manoj Pocket Books, Delhi pp 221

Copyright@ Bhishma Kukreti, 2021

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Strategies for Executive for marketing warfare

Tactics for the Chief Executive Officers responsible for Marketing

Approaches   for the Chief Executive Officers responsible for Brand Image

Strategies for the Chief Executive Officers responsible for winning Competitors

Immutable Strategic Formulas for Chief Executive Officer

(CEO-Logy, the science of CEO’s working based on Shukra Niti)

(Examples from Shukra Niti helpful for Chief executive Officer)

Successful Strategies for successful Chief executive Officer

 

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